Yes, because the business model that you are involved with can determine the type of success you have as well as how much work you have to put into it and how difficult a sell it is to the customer. I mean, if you do not have a product or service or opportunity that someone else is willing to pay for or get involved with then you may just be out of luck.
So you do need a proven program, no doubt about it, but I also say that programs don’t matter because if you cannot market your product or service, no matter how good it is, you may as well accept the fact that you won’t make a dime. You have to get the training and education required to learn how to generate leads, convert those leads and earn an income.
Generally speaking, there are 5 key components that you need to look at when building a business online.
- Program/business model
- Marketing system
The first key component is getting involved with a program that is conducive to the internet marketing world. There are many different income generating programs out there. I personally am involved with a couple and they ALL generate income, but some are just better than others due to my personal requirements (I like residual income) and the amount of work I must exert to build these businesses.
The second component is training. You must get the proper training to get your project off of the ground. There are many different methods of generating targeted visitors to your site and it isn’t that difficult provided you learn and develop the skills necessary to build a business online. There are many successful marketers that provide some training, I personally have a six week training course for people that are interested in learning how to market online and it’s free. (Elite Marketing Systems Group – Six Week Intensive)
A Marketing system is extremely important for a variety of reasons, but mainly due to the fact that most people are not born hard “closers.” I mean let’s get real here, someone that is an super-awesome sales dude or dudette is probably going to find success no matter what the program, right? But what about the average person, how do they find the same success? The rest of us find online success by creating marketing systems that do the informing and selling. This is a key skill that will help the most shy person in your organization become a high earner from recruiting and sponsoring.
Having a mentor or coach around to teach you how to do all of this is HUGE! When someone with experience is willing to take you by the hand and show you “the ropes” you are about 5 steps ahead of everyone else. There is no replacement for someone that is willing to guide you through the rough waters of internet marketing or network marketing. These folks will show you what works, what doesn’t and will help you stay on the most direct path to help you achieve your goals.
Of all of these components, and all of them are important, perhaps the most important is YOUR commitment. Most of us have heard the quote, “You can lead a horse to water, but you can’t make ’em drink.” That is true for anything – and people as well! I can show you exactly how to find markets of people looking for what you have, how to drive this targeted traffic to your sites and how to convert this traffic, but I can’t make you do the work necessary to get the systems in place and to be quite honest, if a person isn’t willing to commit to their own success, then why should anyone else?
Your own efforts will determine how far you go. Your own commitment level will be the main motivating factor as to how much success you will achieve – no matter what the business model or plan.
As I’ve stated above, all of these components are incredibly important. All of the pieces fit together to form the picture of online success, but you do have to make a choice to go after what it is that you want. Once you do that, find the program, find the training and marketing systems and the coach that will take you to the next level. You’ll just have to bring your commitment to the table, but when you do – the treasure you seek is not that far away.