Does Social Media Work?

does social media workWe are all told we need to have a facebook account or we need to be twitter friendly, we just have to develop a YouTube channel, but in reality does social media work in terms of being a necessity for the modern day marketer? I think it does and here are a few reasons why.

Does Social Media Work For Traffic Generation

When asking the question does social media work we are asking if this method works for driving targeted visitors to our websites or money making programs or blogs, whatever it may be. We may simply want to provide information surrounding an idea and this becomes a very effective way to do that. I mean let’s get real here, how would you manage five thousand “friends” on an intimate level in the first place? You may be able to set up systems to be able to effectively communicate and share ideas, but socialize…I don’t really think so.

With that said, does social media work in terms of developing relationships and, once again, I think that it does. We are able to establish pages with our videos, we are able to provide “snippets” of our thoughts as we move through the day. Utilizing these social sites and channels we are able to share ourselves with others and these folks are able to connect with us, to relate to what we are saying.

Does Social Media Work For Disbursing Information Effectively

I can post a “status” message saying something about how to drive traffic to a blog or a website and put a link to one of my blog posts or articles. There may be someone out there that connects with this information because it may be something they have been searching for, something they need. If you write an informative and accurate post about traffic generation and this individual is able to profit as a result of implementing the information you have provided then you may have a long-term subscriber, reader and even promoter of your blog.

This is a simple example, but it illustrates one way in which social media can help. Does social media work? Of course it does. We are always talking about building a list, the money is in the list, so on and so forth, but most people new to the internet do not have a list, so how can they market effectively?

does social media workDoes Social Media Work For The Novice Marketer

The answer obviously lies in learning how to exploit social media and other sites in order to access lists that already exist. There are hundreds of millions of people on facebook with their profiles that provide you with a lot of information. Many people fill out a profile and tell you exactly what it is that they are looking for, what they are involved with and maybe even what they wish to learn more about. There are groups with titles like Internet Marketing, Make Money Online or Succeed in MLM. Most of these groups collect members that are looking for information to help them succeed within these and other markets.

By joining groups on facebook and posting to these groups you set yourself out to be a leader, to be an expert in the field. You want to create the perspective at the very least that you are someone that many of these folks can come to for the answers. Sure, you may still be learning, but you can do research, you can write and you can set up a blog post to send people to.

Within groups on facebook you can post links to programs that you are working, products or services that may help some of these folks with their own marketing efforts. In the end, you can drive thousands of people to your site simply by posting information – unique, original and useful information – within these groups.

This article is not going to be a definitive answer to or explanation to how utilize social media. Rather this article simply answers a question that many ask, “Does social media work?” There are many different ways to exploit social media for our own purposes whether they are commercially driven or for more philanthropic endeavors and this post is simply a call to you to start looking for additional resources and specifics on how to utilize and implement the techniques and strategies that social media marketers use. If  I were to list everything out there available to you I could probably write a book, a large book, but as fast as the internet moves I would have to revise the finished product almost every time I completed it.

Does Social Media Work? Yes

Ultimately, finding the information that you need to harness the leverage and compounding effects of the internet will lead you to the social networks and the strategies and methods marketers employ to make use of these systems for your own purposes. The only thing I can really say is get out there, sign up and start posting, don’t sit around asking does social media work because it does, you’ve probably arrived here as a result of, in one way or another, social media marketing.

, , , , , , , , , , , , , , ,

7 Tips For Writing Quality Articles

7 tips for writing articlesA lot of people already know this about me, but I love writing articles for my blogs and for promotional and marketing purposes. Article marketing remains my all time favorite methods to attract targeted visitors as well as generating quality back-links to my sites for ranking purposes. It’s just one of those things that I am fairly good at and it seems to come pretty easy to me.

I realize that many of you don’t feel comfortable writing and feel like you might not be that good at it, so I decided to write this little article with 7 tips or guidelines that may help you out.

I also know there are a lot of you out there that are wondering how in the hell I come up with the topics that I come up with and how I write about them. For the most part I don’t have to sit there and make up a outline or anything like that…reminds me too much of school and I’m not into that!

I’m going to set out a few guidelines here that may help you with writing articles and blog posts for your own programs and on your own blog. These are just some simple things that I have learned over the years and I hope this can help a lot of you that struggle with writing.

1. Research

OK, this is sort of a given, but you’d be surprised by the number of people that do not take this step. When I am talking research here I’m not necessarily referring to keyword or key phrase research, I’m actually talking about researching your topic. Read some other articles out there, get some ideas. Make a list of items that you would like to see in your article, issues that you may want to address and then leave it next to you as you write.

2. Write in a “comfortable” style

There is no need to sound like a text book, who wants to read that crap anyway? We read text books because we have to, not because we want to. Imagine that you are in a room with someone else and you are speaking to them. If you can do this then you can also write down what you are saying. Imagine a question being thrown your way and it’s your job to answer it. If you can write the same way you talk you shouldn’t have any problem “sounding” right in your article.

3. Tell stories

If you have a story that can relate to your topic throw it out there. People love to hear stories and we also enjoy reading them and just so you know, we think in pictures and stories are far more effective in providing images that a bunch “informative” paragraphs can. Think of the stories that your grandfather or grandmother told, stories around the fireplace at the end of a long day. Did you conjure up a warm and cozy scene?

4. Be Relevant

Make sure that you articles are relevant and on point. There is nothing worse that starting out on a topic and then slowly drifting away from the main topic of your article. The point is to write an article about a specific subject. You want to impart some type of knowledge, some kind of information that your readers need. Over time and after many articles you are going to be seen as the expert.

5. Are you smarter than a 5th grader?

Who cares. You need to write at a 4th or 5th grade reading level. Newspapers for years have been written at the elementary level and you want to do the same. Most folks don’t want a university dissertation, they want a simple, smooth flowing article that they don’t need a dictionary to read. You want to give people information not have them deciphering code.

6. Keep it Simple and Short

Write short sentences and compose short paragraphs. For what ever reason it is, people don’t read articles if they are composed with long paragraphs and lengthy sentences.

7. NEVER COPY AN ARTICLE

OK music and movie industries, I get it! I finally found an article that I wrote a few months ago posted on a forum that someone claimed was their own. I didn’t really think that something of that nature would bother me so much, but it did. I wanted to have this thief thrown in the county lock up and I wanted all of the traffic that was diverted to their program back to mine!

Do not ever copy an article from another author. This does not make you look smart, in the end it will just make you look like a thief and will take away a ton of credibility, not to mention that there are copyright laws out there that can be enforced. It’s just not worth it. Use an article to get you going, but do not plagiarize.

Use these tips to keep your articles fresh, original and interesting. Write articles often, the more you write the better you will become and if you are writing a blog you need to do this anyway. Remember to always have fun when you are writing articles too…this isn’t suppose to be a job after all!

, , , , , , , , ,