Anchor Text and SEO: Exact Match The Way To Go?

seo anchor textAre There Any Cool SEO Terms Out There?

Before I really get going here I want to first say that I know for a lot of people coming to this blog you are going to be scratching your head wondering just what the hell is SEO in the first place, much less what do all of the other terms mean? Terms like SEO (search engine optimization), on page seo, anchor text, partial matching anchor text and blah, blah, blah.

It reminds me of the character of the Mayor in the animated film “Cloudy With a Chance of Meatballs,” where the main character, Flint Lockwood, is telling the Mayor about the dangers of overloading his food machine. The Mayor responds, “You know what I heard? Blah, blah, blah, blah, science, science, science, BIGGER! And Bigger is Better!”

Understanding What It Takes To Keep Your Site “Up There!”

When you first come onto the blogging or Internet scene there are a lot of “little” things, especially terms, that you probably have never heard before and there comes a point and time when you realize that you are going to have to get at least a rudimentary grasp of what some of these things actually mean and how they impact you and your search engine ranking efforts!

This is about the time when I hear someone say, “You don’t really need to rank well with the search engines, it’s not THAT big of a deal.” My feelings there are Yes and No, but when you learn how to rank on the first page of Google (or some of the other search engines) AND you realize that it isn’t really that hard to do, why would you walk away from so much traffic? Your competitor probably isn’t going to!

Ranking well on the search engines is important and don’t let anyone tell you that it isn’t. Yes, you can generate a lot of traffic from different sources and in the long run will probably get most of your traffic from other sites that link back to yours, but if you learn to drive a thousand people or more to your blog per day and your search engine traffic is a paltry 15% of that traffic, that’s 150 people. I’m just not prepared to throw one hundred plus people away like they mean nothing. What if inside that group of 150 you have someone there that has a blog that gets 15,000 or even 50,000 people a day to their site and they decide they want to connect? Food for thought, food for thought.

Anchor Text: Exact or Partial

So, now that all of that is off of my head, we need to get down to business and talk about anchor text…what is it and why do you need to know about it? Anchor text is basically the text that you use to insert a backlink back to your site.

For example, if you are going to promote a blog post with an article, in the bottom portion of the article that you write is an author’s resource box. This author’s resource box is generally where you will put two links back to your blog and blog post. The text that you use to link back to your site or post is referred to as the “anchor” text.

Up until the Google Panda update most bloggers or SEO professionals would insert their links using an exact match. An example of this would be if you were writing an article about the iPod Touch then you would make your author’s resource box with an exact match by writing a statement like the following:

To learn more about <a href://yourblogurl.com/ipod-touch/>iPod Touch</a> then check out www.yourblog.com for more information.

The above is an example of an exact match and this has been taught as good backlink building in terms of SEO. The problem is, that it may no longer be the best SEO technique and that a partial match may be the way to go according to many SEO experts.

An example of a partial match would be something along these lines…oh, and we are still using the key phrase iPod Touch:

To learn more about the <a href=http://yourblogurl.com/ipod-touch/>iPod</a> Touch then check out www.yourblog.com for more information.

The above link is a quick example of a partial link back to your blog post referring to the iPod Touch.

Understanding HTML Code

One other thing, I know a lot of you out there are still unfamiliar with HTML, but you need to learn a little. The above code is how you insert a link into a site using HTML. Some sites will actually have the link tab at the top (like WordPress) and all you will have to do is highlight the word or phrase (ANCHOR TEXT) and then click the “insert link” button and that is fine too.

I’m not going to sit here and tell you guys that I am the big daddy guru of SEO, but I can read and I have been checking out this information concerning building backlinks. I found a cool video on YouTube and you can check it out by following this link (this guy really does know about SEO): http://youtu.be/0aHknOVK-zQ.

Remember why we are doing all of this guys. I know this can be some boring stuff, but this is exactly the sort of thing that you have know and understand to be able to rank your posts, articles and website on the first page of Google and keep it there! Knowing how to employ these techniques will keep you and your information at the top of the SERP’s and that will generate tons of free and targeted organic traffic – who wants to throw that away?

Happy Hunting Guys and I’ll see you at the top!

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