Good SEO or Spam?

good seo or spamSpam Alert? Not Quite, but Close!

I’ve got to admit it – I’m a sucker for keyword research and trying to get a ton of visitors to my site using (and abusing) on page seo tactics and the question that has been raised, or the criticism rather, is some of this good seo or spam? Not that this stuff is black hat or anything, but it just doesn’t really make sense a lot of the time. I have to admit, after looking at it and in that much detail, it doesn’t look like great seo.

I had a friend remind of that this weekend…someone I really respect and maybe some of you that actually read this blog wouldn’t mind looking up. His name is Marshall and he is a website seo professional and he wasn’t shy at all about helping me “identify” a problem article that I had…no, he’s not a shy guy.

Anyway, Marshall not only provided me with some more than adequate feedback and a good verbal lashing about keyword stuffing and spamming (Thanks again Marshall!), but his comments also made me realize that I have gotten off of the path that I laid out for this particular blog.

Forgetting the Mission

You see, Make Money Online Anywhere, was suppose to be a blog about promoting different ways that you could generate an income online. I wasn’t necessarily going to focus on one way or another, but as many different ways as I could figure out and test. I then wanted to relate my findings back to you in an effort to help people – especially newbies coming online to make a buck – find something that would work.

What has happened is that the ZNZ programs for me have just exploded and I have been able to make a pretty good income from just these programs. Oh I also earn a decent wage from Google every month for the adsense on my sites and additional monies from other companies as well, but the ZNZ One and Big Cash programs just sort of took off, so I spent a bit of time running with them so to speak.

Now it is the empower network that I am working on and true to the “90 day rule” that I push so hard, it looks like the Empower Network is actually going to start paying off! (Click on the Banner below for more info!)

good seo or spam

A Good Rule of Thumb

Anyway, once again I am back to my “old” ways and some of my old blogging rules which I started out with a while back! My main rule – the 4:1 prose to technical ratio – is going to be adhered to more than ever. I actually sort of reversed it and now I’m bringing it back.

What is that 4:1 rule? It’s quite simple really – and makes more sense by the way – you write from the heart, from your own experiences and just off of the top of your head – still relating to your niche market and readers – but you DO NOT focus on keywords/key phrases. What you need to focus on mainly – and this is especially for blogging more than anything else – is on writing quality content for your human readers.

I sort of forgot about all of this, I sort of got to the point of doing everything for traffic no matter the cost and I almost blew it!

You do still want to do your keyword research and write on topics that are around your niche, but you don’t want to forget that your readers are human and that you should write for them and not the web crawlers from Google or anyone (anything?) else.

So once again, Thank you Marshall! For bringing this to my attention, I salute you! (You’ll just have to imagine that whole AC/DC cannon explosion thing)….until I throw it on a video that is!

good seo or spamFor those of you that are interested in better rankings and other SEO related topics, check out Marshall Adler’s site http://emarketingguy.com

 

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On Page SEO: The First Step To Ranking Well

on page seoI love article marketing and part of getting your blog posts and articles ranking well on Google and the other search engines has to do with a few things including on page seo, but what is on-page seo exactly?

In a nutshell, on page SEO is nothing more than making sure that you post or article is optimized for the search bots from the search engines and there are specific items that you want to make sure that your post has in place so that your site will appear and hopefully will be more relevant than the next guy. When you are in the business of learning to make money online anywhere, this stuff starts to look quite important.

Start The On Page SEO Process With Good Keyword Research

With the proper on page SEO, I have seen my blog posts rank on the 1st page of Google and even the coveted #1 spot within hours of writing a post, so this stuff really is important. Now I do want to make clear that the most important factor in achieving good results with the search engines is still going to be your initial keyword research. This always seems to be such a hassle for some, but you need to learn it. If you aren’t interested in learning good keyword and key phrase research then just call yourself lazy or stupid and move on down the road, I have no time for you!

OK, let’s assume you’ve done your keyword research and you’ve found a few winners. Out of all of those phrases that you have found one in particular stands out and you decide that you are going to write a quick blog post and this is where the on page SEO starts. You’ve done your research and have enough info to write about the subject and you write a pretty good article about 500 to 700 words minimum. Good start.

Keyword Density As It Relates to On Page SEO

You want to make sure that your keyword density is somewhere around 1.5% to 2.5%. That means for every 100 words or so in your article you want your keyword or key phrase in the body twice. That’s fairly easy if you have found a key phrase that is easy to write on. Keyword density is the first element of on page SEO. Make sure your article reads well and doesn’t sound like you are forcing the key phrases in the article.

On Page SEO: Header Tags

If you notice this particular article about on page SEO, you will notice that there are sub-titles over certain paragraphs and they are highlighted in size and perhaps bold as well. These are called header tags and  you want to make sure that you have them:

  1. Inserted in the body of the article, and
  2. contain the keyword or key phrase you are writing about

If you are using the WordPress platform to write your blog, there will be a drop down box from the tool bar above the body text box. You will see header tags 1-6. For proper on page SEO you simply need to worry about an H1, H2 and H3 tag.

Generally, your title should serve as an h1 tag, but I would put one in the body of the article just to make sure that you have it covered. There is no order for this task, you may place the h3 tag first and the h1 tag last, just make sure they are in the article.

On Page SEO and Images

The search engines, and humans, like images so put some in your article. Generally speaking you can search the internet for images and you should be able to use them on your blog. There shouldn’t be any types of problems with you using images in a blog, but you should never grab an image online to place on a sales page, splash page or any other site you have created for commercial purposes.

When you have found an image that goes with your article simply insert it into the body of the article where you would like. With the WordPress platform you will be able to change the displayed title of your image and you will be able to set the alternate tag or “alt” tag to your key phrase. Images are a big deal for on page SEO and I usually do a little better when I put a couple in the article.

You can also make these images “clickable,” so you may want to inert a link back to your blog site or a different offer of some type. If you insert an external link to an opportunity program perhaps then you will want to make sure you make this a “no follow” link (see below for more).

On Page SEO: Inserting Hyperlinkson page seo

For proper on page SEO you will want to insert an internal link in your post. This link will go back to another page on your blog, perhaps containing just the main domain name. This link is a “follow” link which simply means that you don’t need to do anything other than place it within the text somewhere. I will generally try and use an anchor text that will relate to another page or post and insert the link that points to that post. I’ve heard that this will help out the other post, but I couldn’t tell you for sure.

For external links, may a link to an affiliate product or an opportunity program you are marketing, for on page SEO purposes you will need to make this link a “no follow” link. To do this you simply need to go to the html editor (click the HTML tag at the top of the text box in WordPress) and scroll down to where the link is which should start off with <a href=… If you place the following behind the “a” it will look like this:

<a rel=”nofollow” href=http://example.com>no follow link</a>

The no follow code you insert: rel=”nofollow” will automatically be placed in the appropriate location of the hyperlink and your on page SEO concerning this element will be complete.

Make sure you don’t forget to do this with those “clickable” images where you have placed an external link to.

On Page SEO: Bold, Italic and Underlines

One of the on page SEO techniques that some software like SEO Pressor use will be to bold the first key phrase, put the second one in italics and underline the third time the key phrase is used. This practice once upon a time believed to sort of act as a “look at me” sign for the crawlers to identify the key phrases and key words and draw attention to them. One way of saying, “this is a relevant article for these keywords,” sort of deal. Does it still work? Not sure really, but once again I use SEO Pressor and it automatically does this.

Plugins for On Page SEO

I’ve already mentioned SEO Pressor and this is a fine tool, don’t regret making this purchase at all. The single site license is $47 and the multiple site license runs $97 and probably still worth it for no other reason than it shows you how well you do your on page SEO by scoring your post. Good feedback until you learn how to do this stuff.

There is also a plugin on WordPress that you can use that will tell you how to optimize your page as well and this plugin is free (although you can and probably should make some sort of donation to the developer). The plugin is titled “WordPress SEO by Yoast,” and I would get this plugin and learn to use it if I didn’t want to make the SEO Pressor plugin mine with a purchase. This plug in works very well and will virtually do the same thing a premium plugin will do.

Ultimately, on page SEO is nothing more than learning a few elements and making sure that you use them when you write your blog post or articles. Good and consistent use of these on page SEO techniques will ensure that your blog posts or articles will stay at the top of the search engine results pages (SERP’s) and in turn provide you with plenty of free targeted visitors.

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Anchor Text and SEO: Exact Match The Way To Go?

seo anchor textAre There Any Cool SEO Terms Out There?

Before I really get going here I want to first say that I know for a lot of people coming to this blog you are going to be scratching your head wondering just what the hell is SEO in the first place, much less what do all of the other terms mean? Terms like SEO (search engine optimization), on page seo, anchor text, partial matching anchor text and blah, blah, blah.

It reminds me of the character of the Mayor in the animated film “Cloudy With a Chance of Meatballs,” where the main character, Flint Lockwood, is telling the Mayor about the dangers of overloading his food machine. The Mayor responds, “You know what I heard? Blah, blah, blah, blah, science, science, science, BIGGER! And Bigger is Better!”

Understanding What It Takes To Keep Your Site “Up There!”

When you first come onto the blogging or Internet scene there are a lot of “little” things, especially terms, that you probably have never heard before and there comes a point and time when you realize that you are going to have to get at least a rudimentary grasp of what some of these things actually mean and how they impact you and your search engine ranking efforts!

This is about the time when I hear someone say, “You don’t really need to rank well with the search engines, it’s not THAT big of a deal.” My feelings there are Yes and No, but when you learn how to rank on the first page of Google (or some of the other search engines) AND you realize that it isn’t really that hard to do, why would you walk away from so much traffic? Your competitor probably isn’t going to!

Ranking well on the search engines is important and don’t let anyone tell you that it isn’t. Yes, you can generate a lot of traffic from different sources and in the long run will probably get most of your traffic from other sites that link back to yours, but if you learn to drive a thousand people or more to your blog per day and your search engine traffic is a paltry 15% of that traffic, that’s 150 people. I’m just not prepared to throw one hundred plus people away like they mean nothing. What if inside that group of 150 you have someone there that has a blog that gets 15,000 or even 50,000 people a day to their site and they decide they want to connect? Food for thought, food for thought.

Anchor Text: Exact or Partial

So, now that all of that is off of my head, we need to get down to business and talk about anchor text…what is it and why do you need to know about it? Anchor text is basically the text that you use to insert a backlink back to your site.

For example, if you are going to promote a blog post with an article, in the bottom portion of the article that you write is an author’s resource box. This author’s resource box is generally where you will put two links back to your blog and blog post. The text that you use to link back to your site or post is referred to as the “anchor” text.

Up until the Google Panda update most bloggers or SEO professionals would insert their links using an exact match. An example of this would be if you were writing an article about the iPod Touch then you would make your author’s resource box with an exact match by writing a statement like the following:

To learn more about <a href://yourblogurl.com/ipod-touch/>iPod Touch</a> then check out www.yourblog.com for more information.

The above is an example of an exact match and this has been taught as good backlink building in terms of SEO. The problem is, that it may no longer be the best SEO technique and that a partial match may be the way to go according to many SEO experts.

An example of a partial match would be something along these lines…oh, and we are still using the key phrase iPod Touch:

To learn more about the <a href=http://yourblogurl.com/ipod-touch/>iPod</a> Touch then check out www.yourblog.com for more information.

The above link is a quick example of a partial link back to your blog post referring to the iPod Touch.

Understanding HTML Code

One other thing, I know a lot of you out there are still unfamiliar with HTML, but you need to learn a little. The above code is how you insert a link into a site using HTML. Some sites will actually have the link tab at the top (like WordPress) and all you will have to do is highlight the word or phrase (ANCHOR TEXT) and then click the “insert link” button and that is fine too.

I’m not going to sit here and tell you guys that I am the big daddy guru of SEO, but I can read and I have been checking out this information concerning building backlinks. I found a cool video on YouTube and you can check it out by following this link (this guy really does know about SEO): http://youtu.be/0aHknOVK-zQ.

Remember why we are doing all of this guys. I know this can be some boring stuff, but this is exactly the sort of thing that you have know and understand to be able to rank your posts, articles and website on the first page of Google and keep it there! Knowing how to employ these techniques will keep you and your information at the top of the SERP’s and that will generate tons of free and targeted organic traffic – who wants to throw that away?

Happy Hunting Guys and I’ll see you at the top!

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