How to Write Good Ad Copy

how to write good ad copyHow to Write Good Ad Copy For Classified Ads

One of the methods that I describe on my training site is posting on classified ad sites and this works very well, but you must also make sure that you know how to write good ad copy or be willing to learn. Ultimately, learning how to write good ad copy will make the difference between people skimming past your advertisements or being interested enough to click on the links that go to your capture pages.

There is a lot of reference information out there about how to write good ad copy and you may want to start by reading some of the blogs out there and see what others have to say. Make sure that you take note of anything that Dan Kennedy has written or commented on as this guy is one of the best!

How to Write Good Ad Copy With Your Goals in Mind

For me, there are many different types of ad copy that I may write, just sort of depends on the situation. For example, when I am posting on craigslist or some other classified site, I have a couple of goals in mind. First, I want people that are skimming through the headlines to stop when they come to my ad. Second, and really my main, solitary goal is that I want this person to click on my link for more information.

For this type of ad I want to grab attention of someone that is quickly looking through the ads by offering something different such as “Stay at home moms love this home based business” or “Work from Home Program Really Works, Really Fast” or “Fire Your Boss with This Simple Home Business.” I want to make sure that it has to do with the program or subject, but I also want to make sure that it covers a couple of things. I don’t want the person looking to think this is about a job, it’s not, it’s an opportunity.

How to Write Good Ad Copy by Not Revealing Information

The next thing you want to learn about how to write good ad copy is that you DO NOT want to provide much information, just the facts and not too many of them. Remember, you want people to click on the link, not read over your companies marvelous compensation program…who cares? You want people to hunger for more plus if you start writing a whole lot of hype many will be turned off. Once again, your goal is to get people to click on your capture page, let that do the “selling.”

I will usually repeat the headline in the body of the advertisement and then write simple facts like “No Experience Required” and “Free Training Available,” or “Training Available.” Then I’ll write something like, “For more information:” and post my link. All in all about 4 lines, no explaining, just simple statements.

The key is the headline. When learning how to write good ad copy you are primarily going to be concerned with the headline or the subject line in case you are writing an email. Keep it honest and keep it direct. People don’t want hype, just say what you have, but you are going to need to know your market. If you are targeting in on folks that are already in business then what is it about your product or service that can help them with their business.

Perhaps you know how to drive dozens of new, highly targeted visitors to a website. If so, that’s what you say, just say it with flare! “Secret Technique Generates Dozens of Qualified Leads For Anyone.”

Learning How to Write Good Ad Copy Take Practice

One thing to keep in mind when it comes to ad copy is that one article is not going to contain the “secret formula” that will have everyone clicking their way to your site. It takes time to develop the knack. Remember to set goals and objectives, understand what your audience wants and try and solve their problems whether it’s lack of money or lack of time. Tell people how you are going to solve their problem, that’s what they are looking for and that’s how to write good ad copy in the first place.

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generate traffic with free adsCan You Really Generate Traffic With Free Ads

People ask me all of the time if you can really generate traffic with free ads and the truth is that you can, absolutely, without a doubt. The key to traffic generation, no matter which method you prefer to use, is consistent effort applied to whatever form of marketing you choose.

For instance, while I don’t generate traffic with free ads as much as I once did, I still put forth quite a bit of effort through my blogging and article writing…I’m even really getting into the whole video producing thing.

Generating Traffic with Consistency

Over the course of the last few months I have realized one thing. It is not so important as to which form of marketing you are involved with, but that your efforts are consistent. In other words, if you are posting on craigslist or some other free classified ad site, then post and post often….or in the case of craigslist, as often as possible.

I am going to go over how to generate traffic with free ads in this post so be sure to read what it is that I do because, for the most part, I have never had a problem with craigslist and I have had some pretty good results with it. One thing to keep in mind with all of this is that the cost is free, so if you aren’t getting the results that you normally would with a pay-per-click campaign, there is a reason for it. Generally speaking you get what you pay for!

Now, when we are looking to generate traffic, and I am going to focus on craigslist here because they are the toughest to get approved with, there are certain specific techniques that we use to make sure our ads not only get approved, but actually deliver some leads to us through our posting.

Get a Unique Link to Post

One other thing before we really get started here and that is in terms of your links. Don’t start posting a bunch of sub-domain type links. For example, with the online payday system my link is When you have a link like this it is obvious that it is a referral or affiliate link. It’s not unique in other words and it will scare away one or two folks that might come by to take a look at what you have in the ad.

For those of you with a website, create a sub domain through your cPanel and then forward that domain name to your online payday system link. There are plenty of videos at YouTube on how to do this. For example, I created the sub domain It’s long, but it does the job.

If you do not have a unique domain, then go to or and shorten your link. You may also be able to add tracking features to some of your links so you can find out which ones are performing better than the others and therefore focus more attention to one particular form of marketing.

Focus on Your Goal

Once the link is taken care of, the next step to generate traffic with free ads is to develop some ad copy. At all times you must keep one thing and one thing only in mind…YOU WANT PEOPLE TO CLICK ON YOUR LINKS IN THE AD AND NOTHING MORE. Read that again and again until you get it. We don’t want to explain, we don’t want to offer something we are not offering, we don’t want to entice anyone to do anything, we want to attract a certain crowd here. We want to attract others, like ourselves, that are truly interested in owning our own life.

With that said, the following is an ad that I have used and it seems to convert pretty well.

Simple Online System Perfect For Stay at Home Moms <headline>

The first thing you put in the body is the headline again.

Simple Online System Perfect For Stay at Home Moms (or Mom) <body>

Create Your Own Schedule. No Experience Required. Free Training Available.

For more information go to:


(555) 555-5555

Now, does that look at all complicated? Of course not which is one reason being able to generate traffic with free ads works for many people. Does it make you want to click on the link just to see what it could be? If you are looking for an opportunity it does. If you are not looking, then probably not. If you are looking for a job, then maybe not. Know your target audience. Know who you want to attract to your opportunity.

generate free traffic with adsRotate Your Ads For Traffic, Be Creative

With every posting you need to change your format a bit as well. The next ad should say something like “Perfect Work From Home Business For Mom’s” or something similar. That’s just one target audience, there are many, many others.

The key to generate traffic with free ads is to make sure that you target your audience properly with your headlines and provide just enough information to get folks to click on your link, nothing else. I have used these methods for some time with many different opportunities and have been able to generate traffic with free ads on a consistent basis.

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ExperienceOne of the problems with experience is that is takes so long to get it!

People are always looking for quick and easy or effortless and the reality is that anything that is worthwhile doesn’t normally come quick and/or easy and it sure as hell doesn’t come without some kind of effort.

Experience Changes Perspective

Learning to market online is not always that simple, but it is rarely super difficult either. Probably one of the hardest things to do is shift your focus or perspective from a job to a business venture. You also have to shift your perception of you. Coming online and joining a money making program and then marketing can be done quickly through classified posting, forum posting and what not. For the more advanced areas of marketing such as blogging, article marketing and video marketing you are going to have to gain some of that experience to find success.

Start Slowly and Build On Your Foundation of Knowledge

So what do I recommend for the rookie marketer? First, start posting links for your opportunity. Make a list of at least 10 different places to post. I always say 3 times a day to craigslist, 5 times a day for and 2-5 times a day for forums. Do this EVERY SINGLE DAY.

Second, go ahead and start a blog. You can do this for free, but I highly recommend that you buy a unique domain name from (or whatever your preferred provider is) and set up a WordPress blog. You can follow the step by step training that I provide to see exactly how to do this.

Tap Into the Knowledge of Mentors and Colleagues

Create content for your blog. Put something on that blog EVERY SINGLE DAY (you may see this message once or twice)! If you don’t know how to write a complete article, go to an already successful bloggers blog in the niche you are looking to work within and copy the article to re-post it on your site, but write a short 2 or 3 sentence paragraph about where you found this blog post and then another at the end about what you thought of the post. Make sure you give credit to the author!

You can also simply go to blogs, find interesting and unique blog posts that are about a topic or niche you are interested in, and get some ideas from these folks about what to write. This is not hard, don’t make it hard.

After time you will start to get…here it comes…EXPERIENCE with the techniques and methods that will enable you to start generating traffic to your website or program which translates into income.

Rise More Times Than You Fall

The main thing here is not to quit. Too many times far too many people stop right in front of the finish line. If you simply continue and pursue your dreams and goals, never stop learning and, most importantly, put forth the effort required you will succeed. You can’t help it, but it does require that you become effective in your efforts and that comes as a result of your experience!

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