Boost Your Career With Personal Branding
If there is one thing, one piece of advice I would offer up to anyone wanting to start their online career that would be to start branding yourself as an expert right away. While I am not necessarily saying that you have to set up a website – a blog in particular – where the URL is your name, I am telling you that you need to start putting together a campaign to promote yourself as a professional from day 1.
Why is Branding Yourself So Important?
You know, not that long ago I wasn’t a big proponent of branding yourself, but I was WAY off of the mark with that one. Branding myself as an expert in the internet marketing world has opened up many more opportunities in a few different areas of my marketing career.
I now have the opportunity to really teach people to make some money online and some folks actually are taking the information I provide them and are running with it, some for the first time ever. I have also had the opportunity to create a system for Network Marketers that I may not have had without branding myself as an expert first.
So How Do You Brand Yourself?
Branding yourself as a mentor or expert within a specific niche is not that difficult and if done correctly you will be doing this as you build your own business opportunity up.
Article marketing is one of my favorite methods of generating traffic to my site, but it’s also a favorite of mine for starting the process of creating an image that I am “the” guy when it comes to a specific topic within my niche.
For example, I talk about making money online anywhere and this can involve my ZNZ referral programs, the online payday system, the network marketing industry, affiliate marketing or even generating an income from adsense. The best way for folks within those specific niches is to read my articles on different techniques that I use to market, generate leads and sales.
Video marketing can take your branding efforts to the next level because now folks can see you and perhaps even relate to you through your own words. Making videos has been one of the most effective methods for me to generate traffic and start a following that just about anything else out there. My subscribers to my channel are growing and in the next few weeks those numbers are going to skyrocket as I unveil new training on the network marketing industry.
Using a Blog to Brand Yourself an Expert
Everyone now a days has a blog and if you don’t have one you need to get one. You can use your blog to convey information and communicate with your associates as well as utilize your blog to promote your product(s) and yourself.
I will tell you now that if you have a hard time as a self-promoter you need to get past it. As your brand grows others will start spreading the word that you are an expert and that folks should listen to you.
No matter what, do not lie. I’m not a big fan of the whole “fake it till you make it” thing. While I understand what this does mean, I would recommend that you start from the beginning. Start telling people your story, start talking about your company, the products and how they are helping you or have helped you in the past in some unexpected way. Above all else, DO NOT LIE!
People can always tell if someone is being genuine or not. Leaders do not lie, when they do not know they do not try to b.s. their way through it. If someone asks you a question that you do not know the answer to be honest, no one knows everything. If you do not know the answer tell them as much, but add, “I have a marketing friend that I can ask – let me do that and I will get back with you.” Of course, make sure you follow up too!
The New Guru In Town
Before long people will start calling you up and asking for your opinion on this or that. People will consider you a guru or at the very minimum an expert. As your knowledge increases, as your content builds and as you get more and more information out there you WILL become an expert and the information you give folks will be Gospel. At that point, you will be the new guru on the block!