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Start Branding Yourself As An Expert Starting Today!

branding yourself

Mark Graham

Boost Your Career With Personal Branding

If there is one thing, one piece of advice I would offer up to anyone wanting to start their online career that would be to start branding yourself as an expert right away. While I am not necessarily saying that you have to set up a website – a blog in particular – where the URL is your name, I am telling you that you need to start putting together a campaign to promote yourself as a professional from day 1.

Why is Branding Yourself So Important?

You know, not that long ago I wasn’t a big proponent of branding yourself, but I was WAY off of the mark with that one. Branding myself as an expert in the internet marketing world has opened up many more opportunities in a few different areas of my marketing career.

I now have the opportunity to really teach people to make some money online and some folks actually are taking the information I provide them and are running with it, some for the first time ever. I have also had the opportunity to create a system for Network Marketers that I may not have had without branding myself as an expert first.

So How Do You Brand Yourself?

Branding yourself as a mentor or expert within a specific niche is not that difficult and if done correctly you will be doing this as you build your own business opportunity up.

Article marketing is one of my favorite methods of generating traffic to my site, but it’s also a favorite of mine for starting the process of creating an image that I am “the” guy when it comes to a specific topic within my niche.

For example, I talk about making money online anywhere and this can involve my ZNZ referral programs, the online payday system, the network marketing industry, affiliate marketing or even generating an income from adsense. The best way for folks within those specific niches is to read my articles on different techniques that I use to market, generate leads and sales.

Video marketing can take your branding efforts to the next level because now folks can see you and perhaps even relate to you through your own words. Making videos has been one of the most effective methods for me to generate traffic and start a following that just about anything else out there. My subscribers to my channel are growing and in the next few weeks those numbers are going to skyrocket as I unveil new training on the network marketing industry.

Using a Blog to Brand Yourself an Expert

Everyone now a days has a blog and if you don’t have one you need to get one. You can use your blog to convey information and communicate with your associates as well as utilize your blog to promote your product(s) and yourself.

I will tell you now that if you have a hard time as a self-promoter you need to get past it. As your brand grows others will start spreading the word that you are an expert and that folks should listen to you.

Don’t Lie

No matter what, do not lie. I’m not a big fan of the whole “fake it till you make it” thing. While I understand what this does mean, I would recommend that you start from the beginning. Start telling people your story, start talking about your company, the products and how they are helping you or have helped you in the past in some unexpected way. Above all else, DO NOT LIE!

People can always tell if someone is being genuine or not. Leaders do not lie, when they do not know they do not try to b.s. their way through it. If someone asks you a question that you do not know the answer to be honest, no one knows everything. If you do not know the answer tell them as much, but add, “I have a marketing friend that I can ask – let me do that and I will get back with you.” Of course, make sure you follow up too!

The New Guru In Town

Before long people will start calling you up and asking for your opinion on this or that. People will consider you a guru or at the very minimum an expert. As your knowledge increases, as your content builds and as you get more and more information out there you WILL become an expert and the information you give folks will be Gospel. At that point, you will be the new guru on the block!

On the Lookout for Committed Business Builders

How many times have you heard someone tell you that they really want to build a business because they are tired of working for so and so company and their boss is a real jerk and they just want to go out and build a business so they can buy their freedom and have time to spend with their family and blah, blah, blah – only to have this person look at you and say something like, “Yeah, but Tuesdays I need to leave open because MY show is on!” What?

Look, business is business and I don’t care if you are building the newest and latest McDonald’s restaurant or the slickest cancer treatment center or a blog that you hope will set you apart from your competition, success never depends on making a decision to build a business, it requires you making a commitment to build your business.

If you don’t understand this concept, I can tell you that you have never built a successful business. I don’t care who you are. As soon as you lose your focus and stop committing to taking action in a consistent and persistent way towards achieving your business goals, it ain’t happening for you!

This may sound mean or whatever, I don’t really care, but until you stop beating around the bush and commit to your own success I’m not interested in helping you one single bit. It’s not fair to me, it’s sure as hell not fair to those that ARE committed and want to build something big and it’s not even fair to you.

The people that build businesses, that create large organizations are those that are willing to take the time and make the effort that other people aren’t willing to do. This isn’t a judgement either, I don’t care if you are interested in my business opportunity or not, that’s up to you, but once you make the decision to join my team I require a commitment from you to the team we are going to build together. I require a commitment from you when things are tough and your organization isn’t growing like you want it to. I require a commitment from you when things are great, you are making money, but someone on your team is struggling.

I am ALWAYS on the lookout for committed business builders and leaders. These are the folks I want to spend time with, these are the individuals I want my family to associate with and these are the folks that I am going to help and together we are going to build the largest and biggest organization ever known to network marketing. That’s why I’m on the lookout for committed business builders and if you are one I want to talk to you! If you are not willing to make that commitment, then go join someone else’s organization – I’m not intersted.

Simple Tips for Posting Free Online Classified Ads

Free Online Classified AdsPromoting Your Site With Free Classified Ads

I think probably everyone knows about the free online classified ads sites that are out there and maybe just as many of you have actually used some of these sites to promote your businesses or your blogs or whatever. The question I have for you though is are you posting to these sites in a way that will provide you with quality results.

Now since all of these sites are free, and there are quite a few, the ROI that you are looking for is based on how much time you put into these sites. I mean, if you know what you are doing, if you have a successful strategy you can actually post a number of ads on a large number of sites and get some decent responses, but you do have to post a lot. Not very passive.

Keep It Simple and Keep it Short

One of the issues that many new to classified posting forget is that when posting an ad you aren’t there to explain anything. As a matter of fact, you want to err on the side of not posting enough information. You have to get folks to click on your link in the ad and that is your number one, main purpose in life on a free classified ad site. You aren’t here to talk about the ins and outs of why your business is so freakin’ awesome.

Post Free Online Classified Ads That Are Cool, Not Boring

I would rather post an ad that read something like this:

“Bad-ass Business Is Making People Money

No Experience required – Free Training

Go to: makemoneyeverywhere.com”

Now if I post something like this, I’m going to get a response from someone and it’s a hell of a lot better to post this info and get them to want to click on the link just to see what it is that to sit here and tell people over and over and over how cool your opportunity makes people because it’s so easy to make money from home from the comfort of your couch blah, blah, freakin’ blah!

This is a case of less is more.

Image is Everything, Be Professional In Your Look

If you can possibly swing it, and I know fifteen bucks a month is a real strain on the budget right now, but go out and get a domain name and then sign up with a small hosting account. I spend a whole $8 a month to host up to 25 domains. Get a fairly cool domain name and forward it to your affiliate or referral account. Don’t send out those www.wearesocoolfool.com/id=captgooseslick, sort of looks a little bit amateurish, wouldn’t you say?

Compare a link like that to www.makemoneyonlinenow.com – not that make money online now is available, but you get the message.

Just using these 2 simple tips will help you in terms of getting that click rate up. Just focus on the fact that you don’t have to be the hippest marketer on the planet, rather you just need people to click on those links. That’s the first part of how we generate some good traffic from free online classified ads.

Is It All About You?

is it all about youIf you could join an opportunity and start recruiting people right away or start generating tons of leads every single day, do you think you might find a little success? Of course you would and it is possible.

How?

The Formula For Successful Team Building

Goes like this, figure out what the needs of those involved within your niche are and fill those needs. Sounds easy, but amazingly enough most people don’t get this part. Much of the time the effort that you put forth is not really for other people, but for yourself.

People that you talk to on the phone or in person will figure out if you have an agenda or not, just by the little cues you throw out there. If you ever find yourself in a conversation with someone and you are thinking about how to insert a point about your latest and greatest opportunity into the exchange then you probably aren’t really listening, are you?

So often we sign up to a program or opportunity all excited about the buckets of money we are going to make hitting up everyone we see on our meteoric rise to the top of the heap only to realize after a few days or a couple of weeks that people really don’t want to hear our crap. What? You don’t want to learn how to make money???

Of course, people want to learn how to make money, they just don’t want to hear it from you right now. Why? Because your focus is not on them and their situation or their problem – your focus is on yourself, it’s all about you!

How do we change this?

Understanding Human Nature

First, let’s be honest. In just about every business out there online right now we are involved with other people, so it would make sense that we need to learn how to deal with people. We might even need to like one or two of them!

Let’s start by that listening thing. Do you “actively” listen to someone when they are talking? Do you ask questions, open ended questions, about their life? This IS a start.

No Agendas

Stop trying to figure out an angle to introduce them to the plan. Rather than take a business card and ask if they are interested in making money while handing it to them, tell them you enjoyed the conversation and give it to them because you would like to know more – and be sincere. If you don’t like this person, DON’T GIVE THEM A CARD OR A PHONE NUMBER OR AN EMAIL ADDRESS! Kids do this all of the time, sure you can too.

If you do listen, think of how you can help that person. If it’s not financial, don’t offer a financial solution. Sometimes people just want to know that there is another human out there paying attention to them.

This doesn’t just translate into face to face meetings, it also comes across with the social sites like facebook and what not. Are people speaking with you or at you online? What are your online communication habits?

Put yourself and your issues behind others when you are texting or sending out messages to people. If you are “chatting” with someone online, don’t have ten chats going on at once. Focus on the one, stop focusing on yourself and what you need to become successful.

Building Relationships and Success

If you do this, you will be seen as a professional who cares – and you really will. You will build a level of trust between your prospects and your team and develop a sense of loyalty that is required for successful team building.

And with this success, you will find success with your business opportunities and in goal accomplishment as well.