My Post Penguin Free Blog, Linking Strategies and On Page SEO

post penguin seoPost Penguin SEO May Be Easier Than Ever

OK guys, I’m back and I’m sort of giggling all the way to the bank right now. Ever since the dreaded Penguin update came out I’ve been steadily working at creating some new and different blogs. Initially, I thought that creating the blogs and getting the links properly built up and getting the “new” worn off of the sites was going to take a few weeks or maybe even a couple of months…but…

…I’ve been able to rank on the first page of Google for key phrases within minutes of creating and publishing blog posts. The weird thing? Well, the weird thing is that I’ve been able to rank – in one case within 45 minutes or less – with a FREE blog from blogger.com – hmm, Google keeping it in the family I guess.

Ranking Well With Free Blogs

So what is my method for creating these free blogs and more importantly, ranking well with them? While I must admit that I am still testing the different marketing strategies and techniques – I’m refining what I’ve always done – I can tell you that what I am finding so far is that exact match URL’s are skyrocketing to the top of the Google SERP’s.

Obviously, Google is back to rewarding those of us with exact matched domains names.

Titles and Other Areas to Focus Your SEO Efforts

Another area I am really seeing some big time search engine love is with titles. I am primarily referring to titles of blogs as well as titles of blog posts. I started a free blog the other day – znzonesuccess.blogspot.com – and wrote an article titled “The ZNZ One Program” and it is residing on the first page results.

Now you folks that have been paying attention to my videos and to what it is that I specifically do after each and every post, know some of the methods that I use to rank well on the first page of Google. It seems that I went a little overboard with this particular blog, but that’s OK too – I’ll have this blog ranking well again in a few weeks or months, but it will be back.

So what am I doing now with these simple and free blogs from blogger to rank them so well? First, let’s look at the “on-page” SEO.

I am not using SEOpressor any longer. While I think this was excellent software, I’m trying to tone down the highly optimization of my sites and opting more for a more “gentle” optimizing of the site and pages. As mentioned above, you want to make sure that you titles – both of your blog and your posts – contain the keyword or key phrase you are looking to rank for.

Create a Natural Flow

The next thing you need to be looking at is the density of your keyword within the body of the article. I still believe this needs to be around 2%, but with that said, it is very important that you do not give up the natural flow of writing to make sure that your keyword is in the body of the text or even within the sub-titles – the h1, h2 and h3 tags. I would even put some additional subheadings that DO NOT contain the key phrase.

Images still seem to give you some link juice, but don’t have 3 or four images that all point back to your key phrase in the alt text. Mix it up. Make sure that one or two are optimized, but that’s about it.

Slow and Steady Link Building

In terms of backlinks and link building, I would probably start off slower here than anything else I have done. This site was highly optimized for “znz one,” “znz big cash” and “online payday system” and it ranks of the 2nd and 3rd pages now where it once resided in the #1 position for all three key phrases. This, I believe, was primarily due to the speed at which these links were developed rather than the location from where the links came from.

While you want to make sure that your links are coming from legitimate websites, I believe that a natural flow is more important as well as a mixture of websites. You want a high percentage of your links coming from the social media and community sites rather than all of them coming from blog directories.

My linking strategy now is to make sure that my linking comes in a more natural looking way – less than 30 or so a day – from many different locations. For example, I use ping.fm for social bookmarking and have several social sites attached to this tool. I am also still using socialmonkee.com with good results, but I am making sure that the hundred links or so that I get from them (I have a premium account) come over at least a ten day period.

Still Using Article Submission Tools

I still use – and get very good results by the way – my Unique Article Wizard, which is a blog directory, but I limit the amount of blogs my articles are posted on to ten or fifteen per day. I opt for a slow “trickle” of links rather than blasting out 30 or 50 (or more) per day.

Manually I am posting more on high PR sites like ezinearticles.com, articlesnatch (no follow links), and others. I am also building squidoo lenses for that whole PR 7 link juice.

So Far, So Good

These methods, along with writing actively on my blogs, seem to be working very well. Within days I was able to rank my new sites (something I haven’t been able to do in a long time) on the first page of the Google SERP’s. These sites are optimized for specific key phrases like “znz one info” and “znz one success” or “the znz one program” and they have done pretty well very quickly.

Below I have a video showing folks the 3 must do actions after writing my blog post. Pretty much the same strategy as before, but without much else. Just using these simple strategies allowed me to rank very quickly – within minutes in one case – and very well (in the top 5).

No Guarantees

Look, I’m not guaranteeing anything at all at this point, but what I can tell you is that I have used and am using these techniques and am finding very good results so for. Admittedly I haven’t gone after more competitive key phrases, that will be documented in my next efforts, but I have seen a spike in my income.

While my opt ins have decreased slightly, because I am more focused on generating highly targeted leads – my conversion rates have doubled. Hmm, might want to start working on the whole conversion thing a little bit more!

No Exact Formula

I don’t know if anyone will ever be able to tell us marketers exactly what to do to rank well every single time for every single key phrase – Google sure doesn’t want people to crack this code of theirs – but I can tell you that with a little bit of experimentation we are able to find and develop techniques, methods and strategies that will help us rank better and ultimately drive a lot of traffic to our programs and websites.

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Over Optimization Was Cool, Now It’s Kickin’ My Butt!

A Spankin’ From Google

OK, so we got the Google slap…what’s next. Well, over the next few weeks you are sure to see me changing up a whole bunch of stuff! (Funny how fast you can learn about “good” seo vs. “bad” seo!)

I never really did any black hat stuff for Make Money Online Anywhere, well not black hat seo techniques like we used to think of as black hat anyway. The problem for me, and I’m pretty sure Google is still figuring out exactly what they are wanting to do here, is that my linking techniques seem to be in the realm of “we don’t like that” for Google.

I’ve used Unique Article Wizard almost the entire time I have been online and it was a blog network that served me very well for quite some time. I trained people how to rank well by using UAW and, as mentioned, used it exclusively to rank my own blogs.

About mid-March however, I noticed that UAW wasn’t “working” quite as well as it had been – I just wasn’t seeing the results I was used to. And then last week I saw a ton of sites drop from the first page of Google for many key phrases. Even my own blog post which had ranked #1 for months for the term “znz one,” wasn’t in the same galaxy.

I was still ranking very well for “znz one,” – still at the #1 position – but with an entirely different blog post. Weird. That’s the term us non-techie types use anyway.

The Day the SEO Music Died?

Yesterday, “Dark” Tuesday I will call it, I saw my site go bye-bye from the glorious position 1 and prestigious first page. It’s hanging around like that third person on a date somewhere on the second page. I’m not messing with it until next week, let’s just see what Good old Google does. Who knows, I might (yeah, right) hit #1 again.

The main problem right now is I’m a bit clueless as to how to start ranking well again, but here is a hint: the sites that weren’t ranking so well for me before, are now doing pretty well. Ironically, these are the same sites that I didn’t do a whole lot with. I basically started them and then let them sit in cyberspace “seasoning,” getting that domain up past a few months.

So, checking with the SEOmoz gang (seomoz.org – check out this video! http://www.seomoz.org/blog/6-changes-every-seo-should-make-before-the-over-optimization-penalty-hits-whiteboard-friday), I must reluctantly admit that this site was hard-core optimized for some terms (like znz one for instance) and due to that over-optimization my stuff is draggin’. Oh well – back to the drawing board.

I’m sort of wondering at this point if we even need to put in keywords or key phrases into our seo plugins on our WordPress blogs. Who knows. I’m sure I’ll be checking things out and I will be passing on what I find.

SEO Secret Re-learned: Create Good Solid Content For Humans

For now my best advice for everyone out there trying to get that blog up and running is to write good content that people can use. Create value on your blog and stop relying on good rankings for traffic. There are many, many, many different ways to get a lot of traffic to the site – that’s what I’ll be writing about very soon!

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On Page SEO: The First Step To Ranking Well

on page seoI love article marketing and part of getting your blog posts and articles ranking well on Google and the other search engines has to do with a few things including on page seo, but what is on-page seo exactly?

In a nutshell, on page SEO is nothing more than making sure that you post or article is optimized for the search bots from the search engines and there are specific items that you want to make sure that your post has in place so that your site will appear and hopefully will be more relevant than the next guy. When you are in the business of learning to make money online anywhere, this stuff starts to look quite important.

Start The On Page SEO Process With Good Keyword Research

With the proper on page SEO, I have seen my blog posts rank on the 1st page of Google and even the coveted #1 spot within hours of writing a post, so this stuff really is important. Now I do want to make clear that the most important factor in achieving good results with the search engines is still going to be your initial keyword research. This always seems to be such a hassle for some, but you need to learn it. If you aren’t interested in learning good keyword and key phrase research then just call yourself lazy or stupid and move on down the road, I have no time for you!

OK, let’s assume you’ve done your keyword research and you’ve found a few winners. Out of all of those phrases that you have found one in particular stands out and you decide that you are going to write a quick blog post and this is where the on page SEO starts. You’ve done your research and have enough info to write about the subject and you write a pretty good article about 500 to 700 words minimum. Good start.

Keyword Density As It Relates to On Page SEO

You want to make sure that your keyword density is somewhere around 1.5% to 2.5%. That means for every 100 words or so in your article you want your keyword or key phrase in the body twice. That’s fairly easy if you have found a key phrase that is easy to write on. Keyword density is the first element of on page SEO. Make sure your article reads well and doesn’t sound like you are forcing the key phrases in the article.

On Page SEO: Header Tags

If you notice this particular article about on page SEO, you will notice that there are sub-titles over certain paragraphs and they are highlighted in size and perhaps bold as well. These are called header tags and  you want to make sure that you have them:

  1. Inserted in the body of the article, and
  2. contain the keyword or key phrase you are writing about

If you are using the WordPress platform to write your blog, there will be a drop down box from the tool bar above the body text box. You will see header tags 1-6. For proper on page SEO you simply need to worry about an H1, H2 and H3 tag.

Generally, your title should serve as an h1 tag, but I would put one in the body of the article just to make sure that you have it covered. There is no order for this task, you may place the h3 tag first and the h1 tag last, just make sure they are in the article.

On Page SEO and Images

The search engines, and humans, like images so put some in your article. Generally speaking you can search the internet for images and you should be able to use them on your blog. There shouldn’t be any types of problems with you using images in a blog, but you should never grab an image online to place on a sales page, splash page or any other site you have created for commercial purposes.

When you have found an image that goes with your article simply insert it into the body of the article where you would like. With the WordPress platform you will be able to change the displayed title of your image and you will be able to set the alternate tag or “alt” tag to your key phrase. Images are a big deal for on page SEO and I usually do a little better when I put a couple in the article.

You can also make these images “clickable,” so you may want to inert a link back to your blog site or a different offer of some type. If you insert an external link to an opportunity program perhaps then you will want to make sure you make this a “no follow” link (see below for more).

On Page SEO: Inserting Hyperlinkson page seo

For proper on page SEO you will want to insert an internal link in your post. This link will go back to another page on your blog, perhaps containing just the main domain name. This link is a “follow” link which simply means that you don’t need to do anything other than place it within the text somewhere. I will generally try and use an anchor text that will relate to another page or post and insert the link that points to that post. I’ve heard that this will help out the other post, but I couldn’t tell you for sure.

For external links, may a link to an affiliate product or an opportunity program you are marketing, for on page SEO purposes you will need to make this link a “no follow” link. To do this you simply need to go to the html editor (click the HTML tag at the top of the text box in WordPress) and scroll down to where the link is which should start off with <a href=… If you place the following behind the “a” it will look like this:

<a rel=”nofollow” href=http://example.com>no follow link</a>

The no follow code you insert: rel=”nofollow” will automatically be placed in the appropriate location of the hyperlink and your on page SEO concerning this element will be complete.

Make sure you don’t forget to do this with those “clickable” images where you have placed an external link to.

On Page SEO: Bold, Italic and Underlines

One of the on page SEO techniques that some software like SEO Pressor use will be to bold the first key phrase, put the second one in italics and underline the third time the key phrase is used. This practice once upon a time believed to sort of act as a “look at me” sign for the crawlers to identify the key phrases and key words and draw attention to them. One way of saying, “this is a relevant article for these keywords,” sort of deal. Does it still work? Not sure really, but once again I use SEO Pressor and it automatically does this.

Plugins for On Page SEO

I’ve already mentioned SEO Pressor and this is a fine tool, don’t regret making this purchase at all. The single site license is $47 and the multiple site license runs $97 and probably still worth it for no other reason than it shows you how well you do your on page SEO by scoring your post. Good feedback until you learn how to do this stuff.

There is also a plugin on WordPress that you can use that will tell you how to optimize your page as well and this plugin is free (although you can and probably should make some sort of donation to the developer). The plugin is titled “WordPress SEO by Yoast,” and I would get this plugin and learn to use it if I didn’t want to make the SEO Pressor plugin mine with a purchase. This plug in works very well and will virtually do the same thing a premium plugin will do.

Ultimately, on page SEO is nothing more than learning a few elements and making sure that you use them when you write your blog post or articles. Good and consistent use of these on page SEO techniques will ensure that your blog posts or articles will stay at the top of the search engine results pages (SERP’s) and in turn provide you with plenty of free targeted visitors.

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Anchor Text and SEO: Exact Match The Way To Go?

seo anchor textAre There Any Cool SEO Terms Out There?

Before I really get going here I want to first say that I know for a lot of people coming to this blog you are going to be scratching your head wondering just what the hell is SEO in the first place, much less what do all of the other terms mean? Terms like SEO (search engine optimization), on page seo, anchor text, partial matching anchor text and blah, blah, blah.

It reminds me of the character of the Mayor in the animated film “Cloudy With a Chance of Meatballs,” where the main character, Flint Lockwood, is telling the Mayor about the dangers of overloading his food machine. The Mayor responds, “You know what I heard? Blah, blah, blah, blah, science, science, science, BIGGER! And Bigger is Better!”

Understanding What It Takes To Keep Your Site “Up There!”

When you first come onto the blogging or Internet scene there are a lot of “little” things, especially terms, that you probably have never heard before and there comes a point and time when you realize that you are going to have to get at least a rudimentary grasp of what some of these things actually mean and how they impact you and your search engine ranking efforts!

This is about the time when I hear someone say, “You don’t really need to rank well with the search engines, it’s not THAT big of a deal.” My feelings there are Yes and No, but when you learn how to rank on the first page of Google (or some of the other search engines) AND you realize that it isn’t really that hard to do, why would you walk away from so much traffic? Your competitor probably isn’t going to!

Ranking well on the search engines is important and don’t let anyone tell you that it isn’t. Yes, you can generate a lot of traffic from different sources and in the long run will probably get most of your traffic from other sites that link back to yours, but if you learn to drive a thousand people or more to your blog per day and your search engine traffic is a paltry 15% of that traffic, that’s 150 people. I’m just not prepared to throw one hundred plus people away like they mean nothing. What if inside that group of 150 you have someone there that has a blog that gets 15,000 or even 50,000 people a day to their site and they decide they want to connect? Food for thought, food for thought.

Anchor Text: Exact or Partial

So, now that all of that is off of my head, we need to get down to business and talk about anchor text…what is it and why do you need to know about it? Anchor text is basically the text that you use to insert a backlink back to your site.

For example, if you are going to promote a blog post with an article, in the bottom portion of the article that you write is an author’s resource box. This author’s resource box is generally where you will put two links back to your blog and blog post. The text that you use to link back to your site or post is referred to as the “anchor” text.

Up until the Google Panda update most bloggers or SEO professionals would insert their links using an exact match. An example of this would be if you were writing an article about the iPod Touch then you would make your author’s resource box with an exact match by writing a statement like the following:

To learn more about <a href://yourblogurl.com/ipod-touch/>iPod Touch</a> then check out www.yourblog.com for more information.

The above is an example of an exact match and this has been taught as good backlink building in terms of SEO. The problem is, that it may no longer be the best SEO technique and that a partial match may be the way to go according to many SEO experts.

An example of a partial match would be something along these lines…oh, and we are still using the key phrase iPod Touch:

To learn more about the <a href=http://yourblogurl.com/ipod-touch/>iPod</a> Touch then check out www.yourblog.com for more information.

The above link is a quick example of a partial link back to your blog post referring to the iPod Touch.

Understanding HTML Code

One other thing, I know a lot of you out there are still unfamiliar with HTML, but you need to learn a little. The above code is how you insert a link into a site using HTML. Some sites will actually have the link tab at the top (like WordPress) and all you will have to do is highlight the word or phrase (ANCHOR TEXT) and then click the “insert link” button and that is fine too.

I’m not going to sit here and tell you guys that I am the big daddy guru of SEO, but I can read and I have been checking out this information concerning building backlinks. I found a cool video on YouTube and you can check it out by following this link (this guy really does know about SEO): http://youtu.be/0aHknOVK-zQ.

Remember why we are doing all of this guys. I know this can be some boring stuff, but this is exactly the sort of thing that you have know and understand to be able to rank your posts, articles and website on the first page of Google and keep it there! Knowing how to employ these techniques will keep you and your information at the top of the SERP’s and that will generate tons of free and targeted organic traffic – who wants to throw that away?

Happy Hunting Guys and I’ll see you at the top!

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