Is the purpose of a MLM lead generation system just to generate leads or are there other aspects of this type of a system that differentiates itself from creating simple leads or should a mlm lead generation system help the marketer go from lead to prospect to team member?
I like an all encompassing mlm lead generation system, something that will not only help you generate mlm leads, but also train those leads and convert them into active team members. This to me makes a more complete mlm lead generation system and overcomes one of the problems of any type of network marketing system and that is the training.
You must realize that we all come into this network marketing business at different levels. Someone that may be new to your business opportunity may have in fact been involved with network marketing for years and have a lot of experience with mlm – this could be a plus or it could be a negative that must be dealt with.
Why a MLM Lead Generation System is Necessary
First, let’s deal with some of the problem of the mlm business in the first place and decide why a mlm lead generation system is a necessary component to your business.
What are the problems of network marketing? Before we get started, let me just say that I love network marketing, I love the business model and when properly built provides the ultimate lifestyle. However, there are problems with network marketing and a good mlm lead generation system is going to address some of these main issues.
First, recruiting. Now we are told by our upline in many cases that we need to develop our list of “warm” prospects – you know, our friends and family. Excuse me, I know that some were able to build their businesses this way, about 3% of all of those that entered the industry, but these methods are outdated by a long shot and don’t work for most. A good mlm lead generation system is going to help many succeed where this marketing plow left many frustrated and without success.
Second, training. While you are told in the recruiting process that company so and so is so great and wonderful and they provide the best training in the industry and blah, blah, blah. The problem is when it comes time to train people, your upline has that deer in the headlight look because they don’t know what to do next. Usually this isn’t their fault, but it does present a major problem for the new recruit.
Third, autoship. An autoship within a network marketing company is a given – this has to happen because the whole compensation plan is based on building volume and an autoship does this very effectively. Where this becomes a problem then is when you have a monthly autoship charge and your business is NOT growing. You have money leaving, but nothing coming in. What??? Who thought that was a great way to build a business.
A MLM Lead Generation System Is a Part of the Solution
So what’s the answer? Well, a mlm lead generation system is a big part of the solution to addressing some of these issues, but you want a complete system and when you are talking about building your network marketing business online you are talking about generating leads, informing and instructing those leads and converting those leads into either:
A) a customer
B) a team member
There really isn’t another alternative, that’s it. So essentially what we are talking about here is that we are going to actually have to perhaps do a little selling.
There’s that evil word…sell. Look, you are never going to get around this, just the way that it is. You are going to have to sell something to someone whether it be a product or an idea.
Let the System do the Selling
Does that mean you have to go out there and push this thing? You know, sell, sell, sell. No, it doesn’t. A mlm lead generation system is going to be designed to target prospects THAT ARE ALREADY LOOKING FOR WHAT YOU ARE OFFERING. That sort of makes the whole “selling” process a little easier, doesn’t it.
A good mlm lead generation system is also going to start the process of information or instructing your leads not only about your company perhaps, but also about misleading concepts and even outright lies about mlm that have been told over and over and over.
A good mlm lead generation system is not going to focus on the “friends and family” approach. Now understand that a lot of folks have built huge businesses with this approach, but for the most part, most people aren’t going to find any success what so ever marketing to their friends and family. It just doesn’t work that well.
A good mlm lead generation system is going to do about 80% of the heavy lifting when it comes to recruiting people into your organization. The great news here is that these systems have a tendency to duplicate at a high level. This is great for you because it means that others, even new people can come into this industry and find success without you having to teach them every little thing about the company – something that very few of us could do anyway.
Building a Life With a Good MLM Lead Generation System
Ultimately a great mlm lead generation system is going to do one thing – help us build our businesses in the most effective and efficient manner possible. If we need leads, we will get leads, if we need training our system will train. In the end, the system that we find is going to be one that helps us leave this rat race and build the lifestyle that we have only imagined!