Marketing Your Program Online

marketing your program onlineOnce people sign up to a program that I am promoting (like ZNZ One) the inevitable questions concerning marketing your program online pop up no matter what system I am promoting or where they find it. I never get tired of helping people promote their programs and I love to see someone make money for the first time from their online adventures.

Why Marketing Your Program Online Is The Most Important Skill

The truth is, as I see it, the product, program or service is secondary to your ability to market. I have received some arguments over this statement, but my position is pretty solid. Marketing your program online or offline is the only way you will ever sell it and make money with it. Yes, if the product is unique and original, if it is a program that is so good that a lot of people want it, that can make your job as a marketer a lot easier, but it still does not negate the fact that you still need to advertise, you still need to promote, people still need to see your program around.

If you have the cure for cancer it will probably go viral in a matter of days if not hours, but you still have to start the campaign. Marketing your program online is not something you may want to learn how to do, it is something you have to do no matter what you are promoting whether it is an affiliate program or the pet rock.

The Cost of Marketing Your Program Online

Marketing your program online does not have to be expensive. There are quite a few different methods and techniques that I use to drive a lot of targeted traffic to my site. I do not pay for any type of pay per click marketing or cost per action type of campaigns. My primary methods of marketing my systems comes from blogging and writing articles. I also use video marketing because videos are pretty easy to rank well with. Many times I will put a video on my website in lieu of a written article. I do this to give my readers a little bit of a break from reading and providing an additional way to connect – video let’s people know you are human.

marketing your program online

Marketing Your Program Online The Easy Way

Marketing your program online does not have to be difficult. Article marketing may be my favorite, number one method for promoting my programs. I will admit that I don’t have a difficult time writing, but I would suggest that if you are not comfortable with marketing this way that maybe you should get comfortable doing it. Why? Because article marketing is the one method that has existed since the internet made its first appearance. It worked then and it is still the best and most effective method for promoting your product, service or system online today. Marketing your program online with articles will guarantee you targeted visitors and traffic. It’s the one method that will significantly increase your numbers to incredible heights over time.

I know the argument. Marketing your program online with articles is difficult because you are not a good writer, you don’t even know how to write or you don’t feel comfortable with what it is that you have written. There is a solution, buy articles. You can find an article for about five dollars. You can find PLR articles and post them. Whatever it is that you have to do, do it. Start putting articles out there today.

Marketing Your Program Online With Videos

I like videos, mainly because people like to watch videos, it’s easier than reading. It is a lot easier to “connect” with your audience when doing so using a video platform. You don’t have to be Steven Spielberg to make a good video, as a matter of fact you don’t need very much at all. You can make a video from a webcam and post it online. You can make a video with an inexpensive camera and load it up to a directory like YouTube.

There are some out there that will say you need a back drop or you need to make sure you are wearing nice, professional looking clothing, but I disagree. No, you don’t want to look like a homeless person, but then again, right now a former “homeless” guy is probably the number one marketer online. Of course I’m speaking of David Wood. Now, without going into too much detail, this guy is awesome. He creates a lot of content including videos and people just connect with the guy. He speaks plainly and in lay terms. Like I said, he connects – sometimes with a nice shirt, sometimes with no shirt at all. The lesson? Make videos, they work.

marketing your program online
I can go into a ton of different methods when it comes to marketing your program online, but for now the main thing that you need to think about is taking action. You must put forth the effort to see any results what so ever. The best plan does nothing for you if you are not taking action to see it all come together. Later on you may want to outsource some things, but right now, today you need to get your butt in gear and start writing or creating those videos. Marketing your program online is up to you, your future is in your hands and the lifestyle you are looking for could be just a few articles away.

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On Page SEO: The First Step To Ranking Well

on page seoI love article marketing and part of getting your blog posts and articles ranking well on Google and the other search engines has to do with a few things including on page seo, but what is on-page seo exactly?

In a nutshell, on page SEO is nothing more than making sure that you post or article is optimized for the search bots from the search engines and there are specific items that you want to make sure that your post has in place so that your site will appear and hopefully will be more relevant than the next guy. When you are in the business of learning to make money online anywhere, this stuff starts to look quite important.

Start The On Page SEO Process With Good Keyword Research

With the proper on page SEO, I have seen my blog posts rank on the 1st page of Google and even the coveted #1 spot within hours of writing a post, so this stuff really is important. Now I do want to make clear that the most important factor in achieving good results with the search engines is still going to be your initial keyword research. This always seems to be such a hassle for some, but you need to learn it. If you aren’t interested in learning good keyword and key phrase research then just call yourself lazy or stupid and move on down the road, I have no time for you!

OK, let’s assume you’ve done your keyword research and you’ve found a few winners. Out of all of those phrases that you have found one in particular stands out and you decide that you are going to write a quick blog post and this is where the on page SEO starts. You’ve done your research and have enough info to write about the subject and you write a pretty good article about 500 to 700 words minimum. Good start.

Keyword Density As It Relates to On Page SEO

You want to make sure that your keyword density is somewhere around 1.5% to 2.5%. That means for every 100 words or so in your article you want your keyword or key phrase in the body twice. That’s fairly easy if you have found a key phrase that is easy to write on. Keyword density is the first element of on page SEO. Make sure your article reads well and doesn’t sound like you are forcing the key phrases in the article.

On Page SEO: Header Tags

If you notice this particular article about on page SEO, you will notice that there are sub-titles over certain paragraphs and they are highlighted in size and perhaps bold as well. These are called header tags and  you want to make sure that you have them:

  1. Inserted in the body of the article, and
  2. contain the keyword or key phrase you are writing about

If you are using the WordPress platform to write your blog, there will be a drop down box from the tool bar above the body text box. You will see header tags 1-6. For proper on page SEO you simply need to worry about an H1, H2 and H3 tag.

Generally, your title should serve as an h1 tag, but I would put one in the body of the article just to make sure that you have it covered. There is no order for this task, you may place the h3 tag first and the h1 tag last, just make sure they are in the article.

On Page SEO and Images

The search engines, and humans, like images so put some in your article. Generally speaking you can search the internet for images and you should be able to use them on your blog. There shouldn’t be any types of problems with you using images in a blog, but you should never grab an image online to place on a sales page, splash page or any other site you have created for commercial purposes.

When you have found an image that goes with your article simply insert it into the body of the article where you would like. With the WordPress platform you will be able to change the displayed title of your image and you will be able to set the alternate tag or “alt” tag to your key phrase. Images are a big deal for on page SEO and I usually do a little better when I put a couple in the article.

You can also make these images “clickable,” so you may want to inert a link back to your blog site or a different offer of some type. If you insert an external link to an opportunity program perhaps then you will want to make sure you make this a “no follow” link (see below for more).

On Page SEO: Inserting Hyperlinkson page seo

For proper on page SEO you will want to insert an internal link in your post. This link will go back to another page on your blog, perhaps containing just the main domain name. This link is a “follow” link which simply means that you don’t need to do anything other than place it within the text somewhere. I will generally try and use an anchor text that will relate to another page or post and insert the link that points to that post. I’ve heard that this will help out the other post, but I couldn’t tell you for sure.

For external links, may a link to an affiliate product or an opportunity program you are marketing, for on page SEO purposes you will need to make this link a “no follow” link. To do this you simply need to go to the html editor (click the HTML tag at the top of the text box in WordPress) and scroll down to where the link is which should start off with <a href=… If you place the following behind the “a” it will look like this:

<a rel=”nofollow” href=http://example.com>no follow link</a>

The no follow code you insert: rel=”nofollow” will automatically be placed in the appropriate location of the hyperlink and your on page SEO concerning this element will be complete.

Make sure you don’t forget to do this with those “clickable” images where you have placed an external link to.

On Page SEO: Bold, Italic and Underlines

One of the on page SEO techniques that some software like SEO Pressor use will be to bold the first key phrase, put the second one in italics and underline the third time the key phrase is used. This practice once upon a time believed to sort of act as a “look at me” sign for the crawlers to identify the key phrases and key words and draw attention to them. One way of saying, “this is a relevant article for these keywords,” sort of deal. Does it still work? Not sure really, but once again I use SEO Pressor and it automatically does this.

Plugins for On Page SEO

I’ve already mentioned SEO Pressor and this is a fine tool, don’t regret making this purchase at all. The single site license is $47 and the multiple site license runs $97 and probably still worth it for no other reason than it shows you how well you do your on page SEO by scoring your post. Good feedback until you learn how to do this stuff.

There is also a plugin on WordPress that you can use that will tell you how to optimize your page as well and this plugin is free (although you can and probably should make some sort of donation to the developer). The plugin is titled “WordPress SEO by Yoast,” and I would get this plugin and learn to use it if I didn’t want to make the SEO Pressor plugin mine with a purchase. This plug in works very well and will virtually do the same thing a premium plugin will do.

Ultimately, on page SEO is nothing more than learning a few elements and making sure that you use them when you write your blog post or articles. Good and consistent use of these on page SEO techniques will ensure that your blog posts or articles will stay at the top of the search engine results pages (SERP’s) and in turn provide you with plenty of free targeted visitors.

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Calling a Thief a Thief: Plagiarism Sucks!

article thiefPlagiarism sucks, but when it happens to you it sucks even more, so today I’m going to go on one of my rants about calling people out for stealing your work. Sort of understand what these music and hollywood guys and gals are talking about, but until someone starts stealing your own work it doesn’t really hit home.

Look guys, I always talk a lot about taking someone’s work to use as inspiration. I also have advocated taking an article and totally re-writing it with your own vocabulary in your own style. It’s not really a great method to condone, but it can get a lot of people started in the article marketing world, so I would just rather see people use an article to get them going, even one of my own, than sit around and complain about how you can’t write very well.

I’ve even told folks they can take an article, even one of mine again, and post it on their blog or site AS LONG AS THE LINKS BACK TO MY SITE STAY IN TACT.

On the other hand…taking an article and being so freaking lazy you don’t even change a single word in it (with the exception of the author) and calling it your own is one of the laziest, pathetic and lowest things you can do and here’s why.

One of the things that you are trying to do here online is create trust between yourself and those that are thinking of and actually are following you, whether it’s on your blog, on a social site like facebook or twitter, a forum or anywhere else. Creating trust, establishing credibility come at a price…usually it’s called work, ethics and character.

Now I know that there are times when the well runs a little dry, I understand, but that doesn’t mean you start stealing things and this includes articles. You see as an online marketer, one that specializes in writing articles and blog posts, the articles and posts are the main “products” that I create online. There are other things as well, videos, pdf files and power point presentations, but 75% of my strategy comes from writing small articles and although I can crank out quite a bit of it, it doesn’t make it easy. Marketing online is work and the body of work that we create here is what gets us to the next level or to where we want to be (hopefully!).

Don’t steal. You’d think that you would know that after the ripe old age of five or so, but for some it seems to take a little bit longer. Plagiarism sucks, but it sucks more when it’s you that has been ripped off. I didn’t realize that until I went to a blog while I was conducting research. Found a really cool article on this forum, at least I thought it was, but realized why I thought so highly of it. The article I found on this site was mine. Hmm, cool.

Listen, just don’t do it. At the bottom of this blog, on every single page, is a copyright logo, you need to take heed of that because simply taking an article and posting it somewhere else is against the law here just like it would be in the “real” world.

If you need help, give me a call…that’s all you have to do. I will speak with most people, I’m a fairly easy guy to work with, but don’t steal my shit. It’s irritates the hell out of me and I start having my “Dexter” moments…and just who knows when I’ll snap!

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7 Tips For Writing Quality Articles

7 tips for writing articlesA lot of people already know this about me, but I love writing articles for my blogs and for promotional and marketing purposes. Article marketing remains my all time favorite methods to attract targeted visitors as well as generating quality back-links to my sites for ranking purposes. It’s just one of those things that I am fairly good at and it seems to come pretty easy to me.

I realize that many of you don’t feel comfortable writing and feel like you might not be that good at it, so I decided to write this little article with 7 tips or guidelines that may help you out.

I also know there are a lot of you out there that are wondering how in the hell I come up with the topics that I come up with and how I write about them. For the most part I don’t have to sit there and make up a outline or anything like that…reminds me too much of school and I’m not into that!

I’m going to set out a few guidelines here that may help you with writing articles and blog posts for your own programs and on your own blog. These are just some simple things that I have learned over the years and I hope this can help a lot of you that struggle with writing.

1. Research

OK, this is sort of a given, but you’d be surprised by the number of people that do not take this step. When I am talking research here I’m not necessarily referring to keyword or key phrase research, I’m actually talking about researching your topic. Read some other articles out there, get some ideas. Make a list of items that you would like to see in your article, issues that you may want to address and then leave it next to you as you write.

2. Write in a “comfortable” style

There is no need to sound like a text book, who wants to read that crap anyway? We read text books because we have to, not because we want to. Imagine that you are in a room with someone else and you are speaking to them. If you can do this then you can also write down what you are saying. Imagine a question being thrown your way and it’s your job to answer it. If you can write the same way you talk you shouldn’t have any problem “sounding” right in your article.

3. Tell stories

If you have a story that can relate to your topic throw it out there. People love to hear stories and we also enjoy reading them and just so you know, we think in pictures and stories are far more effective in providing images that a bunch “informative” paragraphs can. Think of the stories that your grandfather or grandmother told, stories around the fireplace at the end of a long day. Did you conjure up a warm and cozy scene?

4. Be Relevant

Make sure that you articles are relevant and on point. There is nothing worse that starting out on a topic and then slowly drifting away from the main topic of your article. The point is to write an article about a specific subject. You want to impart some type of knowledge, some kind of information that your readers need. Over time and after many articles you are going to be seen as the expert.

5. Are you smarter than a 5th grader?

Who cares. You need to write at a 4th or 5th grade reading level. Newspapers for years have been written at the elementary level and you want to do the same. Most folks don’t want a university dissertation, they want a simple, smooth flowing article that they don’t need a dictionary to read. You want to give people information not have them deciphering code.

6. Keep it Simple and Short

Write short sentences and compose short paragraphs. For what ever reason it is, people don’t read articles if they are composed with long paragraphs and lengthy sentences.

7. NEVER COPY AN ARTICLE

OK music and movie industries, I get it! I finally found an article that I wrote a few months ago posted on a forum that someone claimed was their own. I didn’t really think that something of that nature would bother me so much, but it did. I wanted to have this thief thrown in the county lock up and I wanted all of the traffic that was diverted to their program back to mine!

Do not ever copy an article from another author. This does not make you look smart, in the end it will just make you look like a thief and will take away a ton of credibility, not to mention that there are copyright laws out there that can be enforced. It’s just not worth it. Use an article to get you going, but do not plagiarize.

Use these tips to keep your articles fresh, original and interesting. Write articles often, the more you write the better you will become and if you are writing a blog you need to do this anyway. Remember to always have fun when you are writing articles too…this isn’t suppose to be a job after all!

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