Once people sign up to a program that I am promoting (like ZNZ One) the inevitable questions concerning marketing your program online pop up no matter what system I am promoting or where they find it. I never get tired of helping people promote their programs and I love to see someone make money for the first time from their online adventures.
Why Marketing Your Program Online Is The Most Important Skill
The truth is, as I see it, the product, program or service is secondary to your ability to market. I have received some arguments over this statement, but my position is pretty solid. Marketing your program online or offline is the only way you will ever sell it and make money with it. Yes, if the product is unique and original, if it is a program that is so good that a lot of people want it, that can make your job as a marketer a lot easier, but it still does not negate the fact that you still need to advertise, you still need to promote, people still need to see your program around.
If you have the cure for cancer it will probably go viral in a matter of days if not hours, but you still have to start the campaign. Marketing your program online is not something you may want to learn how to do, it is something you have to do no matter what you are promoting whether it is an affiliate program or the pet rock.
The Cost of Marketing Your Program Online
Marketing your program online does not have to be expensive. There are quite a few different methods and techniques that I use to drive a lot of targeted traffic to my site. I do not pay for any type of pay per click marketing or cost per action type of campaigns. My primary methods of marketing my systems comes from blogging and writing articles. I also use video marketing because videos are pretty easy to rank well with. Many times I will put a video on my website in lieu of a written article. I do this to give my readers a little bit of a break from reading and providing an additional way to connect – video let’s people know you are human.
Marketing Your Program Online The Easy Way
Marketing your program online does not have to be difficult. Article marketing may be my favorite, number one method for promoting my programs. I will admit that I don’t have a difficult time writing, but I would suggest that if you are not comfortable with marketing this way that maybe you should get comfortable doing it. Why? Because article marketing is the one method that has existed since the internet made its first appearance. It worked then and it is still the best and most effective method for promoting your product, service or system online today. Marketing your program online with articles will guarantee you targeted visitors and traffic. It’s the one method that will significantly increase your numbers to incredible heights over time.
I know the argument. Marketing your program online with articles is difficult because you are not a good writer, you don’t even know how to write or you don’t feel comfortable with what it is that you have written. There is a solution, buy articles. You can find an article for about five dollars. You can find PLR articles and post them. Whatever it is that you have to do, do it. Start putting articles out there today.
Marketing Your Program Online With Videos
I like videos, mainly because people like to watch videos, it’s easier than reading. It is a lot easier to “connect” with your audience when doing so using a video platform. You don’t have to be Steven Spielberg to make a good video, as a matter of fact you don’t need very much at all. You can make a video from a webcam and post it online. You can make a video with an inexpensive camera and load it up to a directory like YouTube.
There are some out there that will say you need a back drop or you need to make sure you are wearing nice, professional looking clothing, but I disagree. No, you don’t want to look like a homeless person, but then again, right now a former “homeless” guy is probably the number one marketer online. Of course I’m speaking of David Wood. Now, without going into too much detail, this guy is awesome. He creates a lot of content including videos and people just connect with the guy. He speaks plainly and in lay terms. Like I said, he connects – sometimes with a nice shirt, sometimes with no shirt at all. The lesson? Make videos, they work.
I can go into a ton of different methods when it comes to marketing your program online, but for now the main thing that you need to think about is taking action. You must put forth the effort to see any results what so ever. The best plan does nothing for you if you are not taking action to see it all come together. Later on you may want to outsource some things, but right now, today you need to get your butt in gear and start writing or creating those videos. Marketing your program online is up to you, your future is in your hands and the lifestyle you are looking for could be just a few articles away.